Terms and Conditions

The terms that apply when you use the Abeco platform, subscribe to a plan or engage us for website design and marketing services.

Last updated 21 September 202616 min read
Last updated: These Terms and Conditions were last updated on 21 September 2026.

These Terms and Conditions ("Terms") govern your use of the Abeco platform (also known as Abeco AI), https://abeco.io, and related services such as setup, website design and marketing. They form a binding agreement between you and Abeco.

"Abeco", "we" and "us" means the operator of the Abeco platform, based in Adelaide, South Australia. "You" means the business or individual using our Services. "End-customers" means your own clients.

1. Acceptance of these Terms

You accept these Terms when you create an account, start a free trial, subscribe to a plan, sign an order form, or use the Services. If you accept for a business, you confirm you can bind it.

A signed order form or statement of work prevails over these Terms for that engagement if they conflict.

2. Accounts

  • You must be at least 18 years old and able to enter into a binding contract.
  • You are responsible for keeping login credentials confidential and for all activity under your account, including activity by staff users you invite.
  • You must tell us promptly at [email protected] if you suspect unauthorised access to your account.

3. Subscriptions and plans

The Services are offered on monthly subscription plans. Current plans and prices, in Australian dollars (AUD), are shown below and on our pricing page.

PlanPrice (AUD per month)Summary
Micro$99Core booking, client management and business tools for smaller businesses, with a micro website
Premium$129Expanded features for growing businesses, with a pro website
Enterprise$159Full feature set, including WhatsApp reminders, with an enterprise website

Plan features may change as we improve the Services, but we will not materially reduce your plan's core features during a paid period. Prices include GST where applicable.

We may change our prices. We will give you at least 30 days' notice by email before a price change applies to your subscription. If you do not agree with the new price, you can cancel before it takes effect.

4. 14-day free trial

New customers can try Abeco free for 14 days. No credit card is required to start a trial. During the trial:

  • you can use the features of the plan you selected, subject to reasonable limits we may set (for example on SMS volumes);
  • these Terms apply in full; and
  • at the end of the trial, your account will pause unless you choose a paid plan and add a payment method.

One trial per business. Unconverted trial data may be deleted 90 days after the trial ends.

5. Billing and payment

  • Subscriptions are billed monthly in advance, starting on the day you move to a paid plan.
  • You authorise us and our payment processors (Stripe or PayPal) to charge your nominated payment method for each billing period until you cancel.
  • If you upgrade, the change takes effect immediately and we may charge a pro-rated amount for the rest of the billing period. Downgrades take effect from the next billing period.
  • Usage-based charges, such as SMS credits beyond any included allowance, are billed as described in the platform or on your invoice.
  • If a payment fails, we will let you know and try again. If payment is still outstanding 14 days after the due date, we may suspend your account until it is paid.

Payments your end-customers make to you (such as deposits, gift cards or invoices) go through your own Stripe or PayPal account. We are not a party to those transactions and do not hold those funds.

6. Cancellation

You can cancel your subscription at any time from your account settings or by emailing [email protected]. There are no lock-in contracts on our standard monthly plans. When you cancel:

  • your subscription will stay active until the end of the current paid billing period, and you will not be charged again;
  • you can export your data during that period; and
  • after the period ends, your account will be closed and your data deleted or de-identified in line with our Privacy Policy.

7. 100% money-back guarantee

New customers who request a refund within 30 days of their first paid charge receive a 100% refund of subscription fees paid, excluding the non-refundable items and subject to the conditions in our Refund & Cancellation Policy.

8. Acceptable use

You must use the Services lawfully and responsibly. You must not, and must not allow anyone else to:

  • send spam, unsolicited commercial messages or messages without a valid unsubscribe facility;
  • upload or send content that is unlawful, defamatory, misleading, discriminatory, harassing, obscene or that infringes someone else's rights;
  • post fake reviews, pay for reviews in a way that breaches platform rules or consumer law, or pretend to be someone else;
  • use the Services to collect personal information without a lawful basis or appropriate notice;
  • try to gain unauthorised access to, or interfere with, the Services or other accounts, or introduce malware; or
  • reverse engineer, resell or copy the Services to build a competing product, except as the law allows.

You must also follow the rules of third-party platforms you connect to Abeco.

9. Customer data and data processing

"Customer Data" means data you or your end-customers put into the Services.

  • You own your Customer Data. You give us a limited licence to host, copy, process and display it only as needed to provide, secure and support the Services.
  • You are the controller of your end-customers' personal information. We process it as your processor or service provider, only on your instructions and in line with our Privacy Policy.
  • Your responsibilities: you must have a lawful basis to collect and use your end-customers' information, give them a privacy notice, and get any consents you need (including for sensitive information).
  • Data processing agreement: our data processing terms form part of these Terms and cover confidentiality, security, sub-processors, international transfers, breach notification, assistance with data subject requests, and deletion or return of data. If you need a signed data processing agreement (for example for GDPR purposes), contact us.
  • Export: you can export your Customer Data while your account is active and during any notice period after cancellation.

We may use de-identified, aggregated data to improve the Services.

10. SMS, email and WhatsApp compliance

Abeco lets you send booking notifications, reminders and marketing messages by SMS, email and (on Enterprise) WhatsApp. You are the sender of these messages and are responsible for complying with the laws that apply to them, including the Spam Act 2003 (Cth) and the Spam Regulations in Australia, and equivalent laws in other countries where your recipients are located.

In particular, for commercial electronic messages you must:

  1. Get consent – express consent (for example a ticked opt-in box) or consent that can reasonably be inferred from an existing relationship, before sending marketing messages.
  2. Identify yourself – include your business name and contact details in each message.
  3. Include a working unsubscribe option – and honour unsubscribe requests within 5 business days.
  4. Keep records – of how and when each person gave consent.

Transactional messages, such as booking confirmations and reminders, are treated differently from marketing, but should not include promotional content without consent. You must also follow WhatsApp's business policies and carrier rules. We may suspend messaging if we reasonably believe messages breach the law.

11. Third-party integrations

The Services work with third-party products such as Stripe, PayPal, Zoom, Google Calendar, Google Analytics, Google Business Profile, Facebook, Instagram, LinkedIn, X and WhatsApp. When you connect an integration:

  • you authorise us to exchange data with that provider as needed to make the integration work;
  • your use of that product is governed by the provider's own terms and privacy policy; and
  • we are not responsible for third-party products, and may need to change or stop an integration if the provider changes it.

12. Abeco AI features and outputs

Abeco AI features, such as slot suggestions, waitlist gap-filling, no-show risk scoring, review-reply drafts, sentiment analysis and content suggestions, use automated models to produce outputs. You acknowledge that:

  • AI outputs are generated automatically, may be inaccurate, incomplete or unsuitable, and are provided as suggestions only;
  • you are responsible for reviewing, editing and approving any AI output before you publish it, send it or rely on it, including checking it for accuracy and compliance with advertising and consumer laws;
  • risk scores and sentiment labels are estimates, and you must not use them to discriminate against anyone unlawfully; and
  • as between you and us, you own the content you choose to publish using AI outputs, but similar outputs may be generated for other customers.

We do not allow AI providers to use your Customer Data to train their general-purpose models, as described in our Privacy Policy.

13. Intellectual property

We (and our licensors) own all rights in the Services, including the software, design, templates, documentation, trade marks and the Abeco and Abeco AI brands. Subject to these Terms and payment of fees, we give you a non-exclusive, non-transferable right to use the Services for your internal business purposes during your subscription.

We may use your feedback freely. You keep ownership of your Customer Data and your own content.

14. Website design services

Each plan includes a website (micro, pro or enterprise, depending on your plan), and we also offer custom website design and marketing services. Unless a signed statement of work says otherwise:

  • Deliverables: we will build the pages, features and content agreed in writing (the "scope"). Anything outside the scope is a change request and may involve extra fees and time.
  • Your inputs: you will provide content, images and approvals on time, and confirm you have the right to use them.
  • Revisions: each design stage includes up to two rounds of reasonable revisions. Further rounds are charged at our then-current rates, which we will tell you in advance.
  • Deposits and payment: custom projects may require a deposit before work starts, with the balance due on the milestones set out in your quote.
  • Acceptance: a deliverable is accepted when you approve it in writing, publish it, or do not raise specific issues within 10 business days of delivery.
  • Ownership: once paid in full, you own the content and custom design assets created specifically for you. Our underlying platform, templates, code and tools remain ours, and you receive a licence to use them while you have an active subscription.
  • Hosting: websites are hosted on Google Cloud Platform with backups and free SSL, and stop working if you cancel.

15. Availability and support

We use reputable cloud infrastructure with backups and work hard to keep the Services available, but we provide them on a best-efforts basis and do not guarantee they will be uninterrupted or error-free. In particular:

  • we may carry out scheduled maintenance, and will try to do so outside Australian business hours and give notice where practical;
  • outages may occur because of events beyond our reasonable control, including failures of third-party providers, internet or telecommunications networks; and
  • SMS, email and WhatsApp messages depend on carriers and providers, so we cannot guarantee delivery or timing of every message.

Support is available Monday to Friday 09:00–18:00 ACST, excluding South Australian public holidays.

16. Australian Consumer Law

Nothing in these Terms excludes, restricts or modifies any right or remedy, or any guarantee, warranty or other term or condition, implied or imposed by the Competition and Consumer Act 2010 (Cth), including the Australian Consumer Law (ACL), or any other law that cannot lawfully be excluded or limited ("Non-Excludable Rights").

Our services come with guarantees that cannot be excluded under the ACL. Where the law allows us to limit our liability for failure to comply with a consumer guarantee (for example, because the services are not of a kind ordinarily acquired for personal, domestic or household use), our liability is limited, at our option, to supplying the services again or paying the cost of having them supplied again.

17. Limitation of liability

Subject to section 16 and to the maximum extent permitted by law:

  1. we exclude all warranties and conditions not expressly set out in these Terms;
  2. we are not liable for any indirect or consequential loss, or for loss of profit, revenue, business opportunity, goodwill or data (except to the extent caused by our breach of our data security obligations), however it arises; and
  3. our total liability to you in connection with these Terms and the Services, whether in contract, tort (including negligence) or otherwise, is limited to the fees you paid us in the 12 months before the event giving rise to the claim.

Our liability is reduced to the extent others contributed to the loss.

18. Indemnity

You indemnify us against any claims, losses, fines, costs and expenses (including reasonable legal costs) arising from:

  • your breach of these Terms, including the acceptable use and messaging compliance sections;
  • your Customer Data, or content you publish or send using the Services; or
  • your breach of any law, including privacy, spam and consumer protection laws, or any third party's rights.

This is reduced to the extent we caused the loss.

19. Suspension and termination

You may terminate at any time by cancelling your subscription (see section 6). We may suspend or terminate your account, with notice where practical, if:

  • you materially breach these Terms and do not fix the breach within 14 days of our notice (or immediately if the breach cannot be fixed or involves unlawful conduct);
  • your fees remain unpaid as described in section 5;
  • your use creates a security risk or legal risk for us or others; or
  • you become insolvent, to the extent the law allows.

We may stop offering the Services with at least 60 days' notice, refunding prepaid fees for the period after termination. Sections intended to survive termination continue to apply.

20. General

  • Changes: we will give at least 30 days' notice of material changes to these Terms. Using the Services after that means you accept them.
  • Notices: we send notices to your account email; you can write to [email protected].
  • Assignment: you need our consent to transfer your account. We may assign these Terms in a reorganisation or sale.
  • Other: neither party is liable for events beyond its reasonable control (other than payment). Invalid parts are severed. These Terms, our referenced policies and any signed order form are the entire agreement.

21. Governing law and disputes

These Terms are governed by the laws of South Australia, Australia. Each party submits to the non-exclusive jurisdiction of the courts of South Australia and courts that can hear appeals from them. Before starting court proceedings (except for urgent relief), each party agrees to try in good faith to resolve the dispute by negotiation for at least 30 days after written notice of the dispute.

22. Contact us

  • Email: [email protected]
  • Phone: +61 1300 886 899 (Monday to Friday, 09:00–18:00 ACST)
  • Address: Abeco, Level 21/25 Grenfell St, Adelaide SA 5000, Australia

Questions about these Terms, a data processing agreement or a custom scope of work? Our Adelaide team is happy to help.

Contact us